Reddit is a notoriously hard-to-track traffic source — links in comments and self-posts often show up as 'reddit.com / referral' or worse, 'direct'. Without UTMs you can't separate the subreddit where your post hit the front page from the one where it died, and you definitely can't measure Reddit Ads ROI. A simple per-subreddit UTM convention solves both.
Pick these defaults and lock them in — every Reddit link your team builds will stay consistent and roll up cleanly in reports.
https://yoursite.com/landing?utm_source=reddit&utm_medium=social&utm_campaign=saas-launch&utm_content=r-saashttps://yoursite.com/landing?utm_source=reddit&utm_medium=social&utm_campaign=indie-hackers-may&utm_content=comment-thread-1https://yoursite.com/landing?utm_source=reddit&utm_medium=cpc&utm_campaign=acquisition-2026q2&utm_content=image-ad-v2https://yoursite.com/landing?utm_source=reddit&utm_medium=dm&utm_campaign=outbound-may`utm_source=reddit` (lowercase). Avoid 'Reddit' or 'r/' prefixes in utm_source — use utm_content for the subreddit name instead.
Use utm_content to identify the subreddit: utm_content=r-saas, utm_content=r-indiehackers. Reddit's referral data is unreliable for this — UTMs give you clean per-subreddit attribution.
No. Reddit Ads has its own click tracking but does NOT auto-append UTMs. You add them manually in the destination URL field when setting up the ad.
Yes. Use different utm_content values: utm_content=comment-thread-1 vs utm_content=self-post. This is the only way to A/B test where Reddit traffic actually comes from.
No. Reddit preserves URL parameters in posts, comments, and ads. The user clicks through with your full UTM intact.
Free to try. No sign-up. Save to a dashboard when you're ready.