Course buyers have a specific set of pre-purchase questions: how much time does this take, do I have the prerequisites, what do I actually get, is there a refund, do I get a certificate, is there support if I get stuck. A clean FAQ block on the course landing page addresses these without making the prospect leave to find answers.
Course FAQs answer time commitment, prerequisites, format (video vs reading vs cohort), access duration, credentialing or certification, community access, refund policy, and the question 'is this for me'. The FAQ block sits near the buy button and handles the last objections. TinyGTM grounds these in your course curriculum, sales page, and any past student feedback.
Examples of the questions a online course FAQ block typically covers. TinyGTM produces persona-specific variations of these grounded in your source material.
Paste your full curriculum, your sales page copy, your refund and access policies, and a few testimonials or completion-rate notes. If you have run the course before, include common pre-purchase questions from your inbox.
6-10. Cover the universal questions (time, prereqs, refunds, access, credentials) plus 2-3 specific to your course (cohort vs self-paced, community access, project-based vs theoretical).
Near the buy button. The FAQ is the final objection-handling step before purchase. Putting it too early distracts from the main sales narrative.
Time commitment. Most course refunds happen because students underestimated the time required. Setting an honest expectation upfront reduces refunds significantly.
Yes. A clear refund policy in the FAQ increases conversion more than it increases refunds, because it removes risk perception. Be specific about the window and conditions.
Yes. Course landing pages with FAQPage schema can earn rich results for queries like 'how long does [course topic] take' or 'do I need [prereq] for [course]'. The TinyGTM Markdown export includes the schema.
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